Welcome to “DAS FORK” where wisdom, precognition, and creations of the digital future are revealed, step in to resurrect your brand, service, or communication
Cut the oraculous weirdo shizzle and let the work do the talking?
Check out the exciting new Facebook feature we to celebrate congstar’s brand new Allnet Flat campaign.
Beat Us or Join Us
Get to know the chosen few. Meet digital soothsayers, web shaman, internet prophets, future forgers, preachers of trends, and setters of style.
Sacrifice to DAS FORK the ones to set free, send these, the old and abandoned to me and we will return them stronger to thee.
OUR LATEST CREATIONS
HILTI E-COMMERCE (B2B)
HILTI appointed Fork to realign its e-commerce platform and help elevate the brand's "Next Generation Customer Experience" to a whole new level. This included finding the most efficient path from B-to-B while simultaneously identifying the most effective route to best convey the company's core values and aspirations. we're more than chuffed with the result: a rock-solid solution, celebrated by the first local markets to rollout the new site!WWW.US.HILTI.COM
RED BULL COLLECTIVE ART
Red Bull approached us with plans to transform the well known "Exquisite Corpse" sketching concept into a digital collaboration project on a truly international scale. Respected design professionals joined budding amateurs from across the globe in submitting their personal work to help form a spectacular collective art piece. To take part, contributors had to submit their work within a limited timeframe, each receiving only a glimpse of the previous submission they were now tasked with extending. Our main challenge was to design and build a robust solution which could deal with the creation and submission of multiple artworks in the correct sequence while massaging the egos of many a contributing artist.WWW.REDBULLCOLLECTIVEART.COM/EN/
MICHAEL POLIZA EXPERIENCES
Travel Experience Design meets User Experience Design
We pitched the idea of translating outstanding travel experience design into a holistic user experience cycle to Michael Poliza himself. Teaming up with TUI — Europe's leading leisure travel company — the renowned wildlife photographer and globetrotter is designing outstanding travel experiences. Mr. Poliza asked us to take care of all the touchpoints before and after the experience on location.WWW.MP-EXPERIENCES.DE
CONGSTAR - DIGITAL CAMPAIGNING
Be it classic display formats, remarketing banners, viral concepts or full-blown digital campaigns, we take great pride in our work for congstar - one of Germany's major mobile network providers. And having convinced the client about the power of digital storytelling, we've set about tailoring the brand's online communication to focus clearly on the product's everyday, human benefits - setting it aside from the competition's standard, price-based communication. Since picking-up the congstar account, we've defined and produced numerous digital projects for both sales and brand campaigns across umpteen digital channels.WWW.CONGSTAR.DE
FLICKR - DIGITAL CAMPAIGNING
To promote the new mobile Flickr app for Android and iOS among a core target group, we devised a creative concept to help increase awareness for the app while driving mobile image uploads to the popular Flickr photo-sharing service. With tickets to the 2013 Berlin Fashion Week up for grabs, our creative solution encouraged young fashionistas from across Germany to capture and submit their personal Fashion Week Outfits via the newly released mobile app. Style icon and "Germany's Next Top Model" finalist Marie Nasemann was invited to select the most creative user submissions each week before presenting the winner with a pair of all-expenses-paid tickets to the Berlin Fashion Week courtesy of Flickr. Having defined the creative concept, campaign mechanic and digital display elements, the client proceeded with an in-house design and production solution for the activity.
Neue Helvetica. Neue Frutiger. Neue Haas Grotesk. And now - without further ado - the Neue Linotype website. Entrusted with its redesign and general overhaul, we were honored with the task of carefully renovating the spiritual home of many a famous font family. Driven initially by the opportunity to get more intimate with its beautiful fonts, we balanced our passion for type by paying close attention to Linotype's eCommerce and service aspirations.WWW.LINOTYPE.COM
Delicious to look at and honest as a square: Fulfilling a five-year plan Fork has lead RITTER SPORT into the digital present. Fork created an international brand website for German chocolate manufacturer that combines product and company information with a wealth of other chocolate related contents.
As last piece of the puzzle the module “Schokopedia” - some kind “encyclopedia chocolatia” has just been released. Moreover we laid the foundations for online communication and on our way won an Effie in Gold.WWW.RITTER-SPORT.DE
The cool kid within NDR’s somewhat conservative radio station offering. However, up until recently the website looked pretty similar to its more demure relatives. And, like all adolescents, there comes a time to rebel – and we’re happy to have been the bad influence! It was our job to develop a creative design theme to position the station as a young and dynamic destination – all wrapped in N-JOY XTRA’s distinctive North-German character.
If comments on Facebook are anything to go by, it sounds like regulars and newbies alike have embraced the station’s fresh new look and innovative design style. Nuff said.WWW.N-JOY.DE
We have been working for OTTO since we started in 2007 with developing the interface concept and design for OTTO.de. In our ongoing relationship with the client we help Otto to evovle their brand and its interfaces in digital media with our consulting and design assignments.
We have designed the OTTO's mobile web presences as well as the native iOS and Android apps, created a Facebook campaign for them and will soon launch a new tool we developed for OTTO (pssst!).WWW.OTTO.DE
Having won the pitch, Fork was commissioned by PUMA to realign the online shopping experience for the popular sports lifestyle brand. From site structure and navigation to visual design and user interaction, our responsibilities were both demanding and exciting.
Put simply, we were tasked with increasing turnover, pardon!, turning PUMA's existing shopping solution upside down. We created an online store design, placing greater emphasis on branding, usability and ultimately turnover. And all of this at an international level!WWW.PUMA.DE
Smart TV – Digital Campaigning
With a new dimension of so-called Smart TVs on the market it’s now even easier to kickback and enjoy the very best of the web from the comfort of your sofa. Whether it’s videos on YouTube, chatting on Skype or making updates on Facebook - Smart TV’s got something for everyone.
Having defined the overall campaign mechanic, we set about creating a virtual home to promote the technology and its many underlying benefits. Under the title “Smarter Fernsehen”, we designed the campaign’s main web presence with a collection of illustrated characters to help portray the many different ways in which Smart TV products can be accessed and enjoyed. The handcrafted illustrations also formed the basis for additional campaign and PR materials.WWW.SMARTERFERNSEHEN.INFO
Take your seats… the AEG social dining table has been set! Having rustled-up all the key ingredients to create a company blog (which will double-up as a brand new tablecloth for all future culinary adventures), the site assumes its role as the brand's central hub for all food-based social media activities. Just like any typical family kitchen or restaurant, the blog is a virtual meeting-point where culinary shoptalk is closely intertwined with all the typical social media features you've come to expect. But don't worry, as long as it sticks to aficionados devising and preparing their own culinary masterpieces, there's no chance of it being mistaken for food porn.GESCHMACKSSACHEN.AEG.DE