What we offer

Brand Technology

Brand technology includes all effective short- and long-term strategies designed to achieve business and communication objectives through digital means. We deliver robust, user-friendly systems that let you build, maintain, and expand relationships with your target audiences. With brand technology, you create consistent brand experiences across user-, customer-, candidate-, and various other journeys that resonate with your target groups.

We work at the intersection of strategy, design and technology. Our approach aims to find custom-made solutions for your ambitions. For a better overview, we divide our services into three clusters:

• Digital Branding
• Digital Products
• Digital Experiences
  
  

SIMPLICITY • PLAYFULNESS • EMPATHY • CRAFT • SOUL

Our specifications (S.P.E.C.S.) help us to make the complicated awesomely simple, to focus on essentials of a project, not to forget the human factor and to implement ideas perfectly.

WE ARE FA-MILY!

As part of the fischerAppelt Group, we can draw on the expertise and resources of ten specialized agencies and numerous teams at eleven national and international locations. Depending on your needs, we can work in large or small teams and thus offer the best of both worlds – hot shop and one-stop-shop. Whether large or small, we take every project personally and ensure that you have an experienced, skilled and ‘sympatisch’ team at your side.

DIGITAL BRANDING

We develop brand and design systems that are stable and dynamic. The right balance of a solid personality and inherent adaptability makes them robust and versatile. This allows brands to take on different situations and grow to meet future challenges. With digital branding, we cover many areas – from strategy and design to brand execution and management.

Haus der Kunst – Dynamic Identity 

metafianz – Rebranding Business- & IT Consulting 

eyeo – One Brand for B2B & B2C 

[Brand Strategy] • [Design Systems] • [Corporate Design] • [Living Style Guide] • [Brand Transformation] • [Employer Branding] • [Employer Value Propostion]

DIGITAL PRODUCTS

We develop and optimize digital products, services and ecosystems. Through iterative processes, we bring business goals and user needs into harmony. Our services include consulting, set-up or in-house development of systems. Our aim is to work with you to find suitable and manageable solutions that grow with your ambitions.

Hilti – International eCommerce Platform 

Deutsche Telekom – Magenta Musik Platform 

Futurium Audioguide – Web App 

[User Research] • [Digtial Strategy] • [Websites] • [Apps] • [GenAI] • [DXP Solutions] • [Headless CMS] • [CRM] • [UX/UI]

DIGITAL EXPERIENCES

Our experiences stand out and resonate. They help brands to build and strengthen relationships with their target groups. Our campaigns are effective because they surprise, entertain, and encourage interaction. We pursue a holistic strategy and integrate our experiences into journeys and cycles that are optimized with each run and increase brand value in the long term.

metafinanz – Brand Campaign with Superpowers 

Digital Köchel Catalogue – Data-Driven Web App 

Shoah Memorial Frankfurt – Digital Practices of Remembrance 

[Creative Strategy] • [Digital Campaigns] • [VR Experiences] • [Content Hub] • [Marketing Automation]